Jeff Liederman

Executive Leadership

Chief Growth Officer

As Chief Growth Officer, Jeff Liederman leads PM Design’s growth strategy, overseeing marketing, business development, and client engagement initiatives across the firm. Since joining PM Design early in the company’s history, Jeff has played a key role in the firm’s expansion, including building the Irvine, CA. office from a two-person operation into a thriving regional team.

A registered architect with more than 30 years of experience, Jeff has led development projects and national rollout programs across a wide range of industries and markets. His experience spans retail, restaurant, hospitality, mixed use, prototype development, multi-site program delivery, and long-term client relationship management.

Jeff approaches leadership with the belief that growth is built through trust, consistency, and strong operational alignment. He is focused on building long-term client relationships while aligning marketing, business development, and operations to support sustained growth across markets and sectors. His leadership style reflects PM Design’s commitment to partnership beyond projects, bringing teams together to support clients at every stage of growth and program delivery.

Jeff is NCARB certified and licensed in more than 48 states, with active pursuit of licensure in all 50 states.

 

David Lundy

Executive Leadership

Chief Operations Officer

As Chief Operations Officer, David Lundy oversees operational leadership and program delivery. His operational mindset and practical approach help teams navigate challenges proactively while maintaining consistency across high-volume work.

David leads teams supporting complex programs for national and regional clients across the retail, restaurant, grocery, and convenience store industries. He pulls from his more than 25 years of experience, to bring a team-oriented leadership style that helps maintain alignment across locations, schedules, consultants, and stakeholders while keeping projects moving across multiple markets.

David believes successful programs depend on early coordination, accountability, and strong communication between teams and clients. He is committed to creating an environment where employees are supported, empowered, and connected to the larger goals of each client program.

He values the culture of collaboration and shared responsibility that defines the firm. He sees strong partnerships, both internally and externally, as essential to delivering reliable results and sustaining long-term client relationships.

 

Doug Fu

Studio Lead

BA in Mechanical engineering, Drexel University
MBA in Business, University of Pennsylvania

As Studio Lead of the San Francisco and Napa offices, Douglas Fu provides creative direction and leadership across complex client programs and project teams, helping guide projects from early planning through execution. He brings extensive architectural experience and a collaborative leadership style that supports alignment across clients, consultants, and internal teams.

Doug is known for his thoughtful approach to problem-solving and his ability to balance operational realities with design and program goals. He works closely with teams to maintain consistency, responsiveness, and clear communication throughout the project lifecycle.

Doug values the culture of partnership and shared accountability that defines the firm. He believes successful project delivery depends on strong relationships, proactive coordination, and teams that work together toward common goals.

His leadership reflects PM Design’s commitment to collaboration, adaptability, and delivering reliable results across multi-site programs and evolving client needs.

 

David Lundy

Executive Leadership

Chief Operations Officer

As Chief Operations Officer, David Lundy oversees operational leadership and program delivery. His operational mindset and practical approach help teams navigate challenges proactively while maintaining consistency across high-volume work.

David leads teams supporting complex programs for national and regional clients across the retail, restaurant, grocery, and convenience store industries. He pulls from his more than 25 years of experience, to bring a team-oriented leadership style that helps maintain alignment across locations, schedules, consultants, and stakeholders while keeping projects moving across multiple markets.

David believes successful programs depend on early coordination, accountability, and strong communication between teams and clients. He is committed to creating an environment where employees are supported, empowered, and connected to the larger goals of each client program.

He values the culture of collaboration and shared responsibility that defines the firm. He sees strong partnerships, both internally and externally, as essential to delivering reliable results and sustaining long-term client relationships.

 

Vandana Kelkar

Architect, LEEP AP

Studio Lead

BA in Mechanical engineering, Drexel University
MBA in Business, University of Pennsylvania

As Studio Lead of the Los Angeles and Riverside offices, Vandana Kelkar brings more than 30 years of architectural experience across the restaurant, retail, automotive, and grocery industries. She has supported both large-scale rollout programs and individual projects, helping clients navigate evolving operational needs across multiple markets.

Vandana is known for her collaborative leadership style and steady approach to program delivery. She works closely with clients and teams to maintain alignment across project goals, schedules, and operational requirements while supporting consistency across locations.

As a registered architect, her experience leading diverse programs has strengthened her ability to balance technical coordination, client communication, and practical problem-solving. She believes strong relationships and proactive collaboration are key to delivering successful outcomes across complex projects.

 

David Lundy

Executive Leadership

Chief Operations Officer

As Chief Operations Officer, David Lundy oversees operational leadership and program delivery. His operational mindset and practical approach help teams navigate challenges proactively while maintaining consistency across high-volume work.

David leads teams supporting complex programs for national and regional clients across the retail, restaurant, grocery, and convenience store industries. He pulls from his more than 25 years of experience, to bring a team-oriented leadership style that helps maintain alignment across locations, schedules, consultants, and stakeholders while keeping projects moving across multiple markets.

David believes successful programs depend on early coordination, accountability, and strong communication between teams and clients. He is committed to creating an environment where employees are supported, empowered, and connected to the larger goals of each client program.

He values the culture of collaboration and shared responsibility that defines the firm. He sees strong partnerships, both internally and externally, as essential to delivering reliable results and sustaining long-term client relationships.

 

Chuck Bennett

Architect

Studio Lead

As Studio Lead of the Phoenix office, Chuck Bennett leads complex retail and commercial programs from concept through construction, serving as a key point of contact for clients and project teams. With decades of architectural experience, he brings deep expertise in managing high-volume, multi-site rollout programs while maintaining consistency across schedules, stakeholders, and brand standards.

As a registered architect, Chuck has led work for national brands, overseeing concurrent projects across multiple markets. His experience spans retail, restaurant, hospitality, medical office, and commercial environments, giving him a broad understanding of operational, technical, and client requirements.

Known for his hands-on leadership style, Chuck believes successful programs are built on proactive communication, accountability, and strong team coordination. He works closely with clients, consultants, and internal teams to resolve challenges early and keep projects moving efficiently.

 

David Lundy

Executive Leadership

Chief Operations Officer

As Chief Operations Officer, David Lundy oversees operational leadership and program delivery. His operational mindset and practical approach help teams navigate challenges proactively while maintaining consistency across high-volume work.

David leads teams supporting complex programs for national and regional clients across the retail, restaurant, grocery, and convenience store industries. He pulls from his more than 25 years of experience, to bring a team-oriented leadership style that helps maintain alignment across locations, schedules, consultants, and stakeholders while keeping projects moving across multiple markets.

David believes successful programs depend on early coordination, accountability, and strong communication between teams and clients. He is committed to creating an environment where employees are supported, empowered, and connected to the larger goals of each client program.

He values the culture of collaboration and shared responsibility that defines the firm. He sees strong partnerships, both internally and externally, as essential to delivering reliable results and sustaining long-term client relationships.

 

Doug Fu

Studio Lead

BA in Mechanical engineering, Drexel University
MBA in Business, University of Pennsylvania

As Studio Lead of the San Francisco and Napa offices, Douglas Fu provides creative direction and leadership across complex client programs and project teams, helping guide projects from early planning through execution. He brings extensive architectural experience and a collaborative leadership style that supports alignment across clients, consultants, and internal teams.

Doug is known for his thoughtful approach to problem-solving and his ability to balance operational realities with design and program goals. He works closely with teams to maintain consistency, responsiveness, and clear communication throughout the project lifecycle.

Doug values the culture of partnership and shared accountability that defines the firm. He believes successful project delivery depends on strong relationships, proactive coordination, and teams that work together toward common goals.

His leadership reflects PM Design’s commitment to collaboration, adaptability, and delivering reliable results across multi-site programs and evolving client needs.

 

Roy Pedro

Executive Leadership

President, Chief Executive Officer

As President and Chief Executive Officer of PM Design, Roy Pedro leads the firm with a focus on partnership, accountability, and long-term growth. A co-founder of the company, Roy helped establish PM Design during the Great Recession with the belief that strong client relationships, technical expertise, and consistent execution would create lasting value for both clients and employees.

With more than 35 years of experience in architecture and commercial program delivery, Roy has supported projects across a wide range of industries, including complex multi-site rollout programs operating across multiple markets and jurisdictions. Under his leadership, PM Design has grown into a national architecture and engineering firm supporting retail, restaurant, grocery, convenience store, banking, and commercial clients nationwide.

Roy is known for his direct, steady leadership style and his focus on building systems, teams, and processes that support long-term client partnerships. He believes successful programs depend on clear communication, accountability, and teams that stay aligned as projects move from market to market. That philosophy continues to shape PM Design’s culture today, creating an environment where employees can grow professionally while delivering reliable results at scale.

Roy is a registered architect in multiple states.

 

David Lundy

Executive Leadership

Chief Operations Officer

As Chief Operations Officer, David Lundy oversees operational leadership and program delivery. His operational mindset and practical approach help teams navigate challenges proactively while maintaining consistency across high-volume work.

David leads teams supporting complex programs for national and regional clients across the retail, restaurant, grocery, and convenience store industries. He pulls from his more than 25 years of experience, to bring a team-oriented leadership style that helps maintain alignment across locations, schedules, consultants, and stakeholders while keeping projects moving across multiple markets.

David believes successful programs depend on early coordination, accountability, and strong communication between teams and clients. He is committed to creating an environment where employees are supported, empowered, and connected to the larger goals of each client program.

He values the culture of collaboration and shared responsibility that defines the firm. He sees strong partnerships, both internally and externally, as essential to delivering reliable results and sustaining long-term client relationships.

 

David Lundy

Executive Leadership

Chief Operations Officer

As Chief Operations Officer, David Lundy oversees operational leadership and program delivery. His operational mindset and practical approach help teams navigate challenges proactively while maintaining consistency across high-volume work.

David leads teams supporting complex programs for national and regional clients across the retail, restaurant, grocery, and convenience store industries. He pulls from his more than 25 years of experience, to bring a team-oriented leadership style that helps maintain alignment across locations, schedules, consultants, and stakeholders while keeping projects moving across multiple markets.

David believes successful programs depend on early coordination, accountability, and strong communication between teams and clients. He is committed to creating an environment where employees are supported, empowered, and connected to the larger goals of each client program.

He values the culture of collaboration and shared responsibility that defines the firm. He sees strong partnerships, both internally and externally, as essential to delivering reliable results and sustaining long-term client relationships.

 

Jeff Liederman

Executive Leadership

Chief Growth Officer

As Chief Growth Officer, Jeff Liederman leads PM Design’s growth strategy, overseeing marketing, business development, and client engagement initiatives across the firm. Since joining PM Design early in the company’s history, Jeff has played a key role in the firm’s expansion, including building the Irvine, CA. office from a two-person operation into a thriving regional team.

A registered architect with more than 30 years of experience, Jeff has led development projects and national rollout programs across a wide range of industries and markets. His experience spans retail, restaurant, hospitality, mixed use, prototype development, multi-site program delivery, and long-term client relationship management.

Jeff approaches leadership with the belief that growth is built through trust, consistency, and strong operational alignment. He is focused on building long-term client relationships while aligning marketing, business development, and operations to support sustained growth across markets and sectors. His leadership style reflects PM Design’s commitment to partnership beyond projects, bringing teams together to support clients at every stage of growth and program delivery.

Jeff is NCARB certified and licensed in more than 48 states, with active pursuit of licensure in all 50 states.

 

David Lundy

Executive Leadership

Chief Operations Officer

As Chief Operations Officer, David Lundy oversees operational leadership and program delivery. His operational mindset and practical approach help teams navigate challenges proactively while maintaining consistency across high-volume work.

David leads teams supporting complex programs for national and regional clients across the retail, restaurant, grocery, and convenience store industries. He pulls from his more than 25 years of experience, to bring a team-oriented leadership style that helps maintain alignment across locations, schedules, consultants, and stakeholders while keeping projects moving across multiple markets.

David believes successful programs depend on early coordination, accountability, and strong communication between teams and clients. He is committed to creating an environment where employees are supported, empowered, and connected to the larger goals of each client program.

He values the culture of collaboration and shared responsibility that defines the firm. He sees strong partnerships, both internally and externally, as essential to delivering reliable results and sustaining long-term client relationships.

 

Kevin Peters

Architect

Studio Lead

As Studio Lead of the Philadelphia office, Kevin Peters provides leadership across grocery, restaurant, retail, healthcare, mixed-use, and commercial programs, bringing more than a decade of experience in architecture and project management. He is a registered architect known for his thoughtful, detail-oriented approach and his ability to balance operational goals with the end-user experience.

Kevin works closely with clients and project teams to guide projects from concept through construction while maintaining alignment across schedules, design intent, and project objectives. His leadership style emphasizes communication, collaboration, and proactive coordination, helping teams deliver consistent results across complex programs.

In addition to his work on national programs, Kevin has received recognition from the Society of American Registered Architects (SARA) for adaptive reuse and multifamily design projects. His experience across multiple sectors allows him to bring both creativity and practicality to each project he supports.