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27th April, 2018

A Custom Logo Design Gives Insight That Matters...

A logo’s job is to be the compelling face of a business.

Done well a great logo reflects the traits of your company, the traits that say your company is different from other companies. One way to measure a logo as being great is to consider in five years will you still remember it, will it still have impact? Contrast this to the $97 logos created by an online logo factories that cobble together logos using cliche graphics, over-used fonts and a trendy swirl accents. 

1.  A great logo provides clear insight into what your business is about and/or does. 

2.  A great logo targets the customers you most want to serve — the customer you need to succeed.

3.  A great logo earns trust and creditably from its crafted, quality and professional look and feel. 

4.  A great logo is thought through with its practical everyday uses in mind to scale to different sizes —  from 2” art on business cards to 8’ exterior signage and truck graphics. A great logo saves you money by adapting to one color, two color needs as well as merchandise opportunites.

Like its workhorse marketing cousin, the business card, a great custom logo design does its job well year after year to attract your customers and build trust in your company. It needs to have clear impact that relates to the excellence of your products and services. Our 75 national awards for logo design speak to our skill in developing remarkable logos business value. It's a cornerstone of your small business marketing program.

LOGO #1 
— Sherman's Taphouse Restaurant logo in CT 
Restaurateur was to create a new handcrafted-food restaurant in CT. With four other established restaurants within five miles of him, he needed his new restaurant to stand out and not be lost as just another town tavern.  He needed a great tavern logo design to get his restaurant noticed as special as well as quickly attract new customers.
Our new tavern logo design gave his new restaurant immediate credibility because it looked as if it had been around for a successful five years. Customers were intrigued, stopped in and created great buzz with their Yelp raves. Logo can be found at www.shermanstaphouse.com 

LOGO #2 — Bernards’ Township Community Healthcare logo design in NJ
Regional health department needed to spotlight its health department services for 12 area towns. Our fresh tree logo with its branches of interconnected people reflected the community-centered goals. This award-winning healthcare logo design is at https://pmdesign.com/logo.html (logo #3)

LOGO #3 — Grape Escape Wine Making logo design in PA 
New wine-making company faced local competition with similar wine-making services. Our new wind logo design  captured the hands on, craftsmanship and magical experience of novice wine-making customers turning grapes into custom wine blends. This award-winning small business logo design can be found at https://pmdesign.com/logo.html (logo #6)

NOTE. A great logo is different from a popular logo. The Verizon logo is a nationally recognized corporate logo design but is neither remarkable or memorable. Older classic logo designs like the Olympic logo of five interlinking rings (1932), the World Wildlife Fund panda logo (1961) and the FedEx (1994) endure because they still tell their story memorably decade after decade.

As a small business logo design specialist, PM Design has earned 70 national awards for its logo designs for health groups, small businesses, restaurants, corporations and lifestyle companies. Visit https://pmdesign.com/logo.html Our logo designers are part of our small business marketing programs of award-winning websites, brochure design, and small business marketing plans. 


To get a remarkable business logo design that reflects the character and promise your company stands for call Phil at 908.229.9297.